The impact of media messages on the effectiveness of social campaign
Financed by National Science Centre, 2017-01-20 – 2021-07-19
Social campaigns are an important tool for promoting positive change social attitudes (in ecology, health prevention, tolerance, etc.). Improving their effectiveness may therefore have a very tangible effect on many aspects of life – both for individuals and for whole societies. The character of this kind of campaigns is different from the campaigns in the framework of commercial marketing, thus the methodology of the evaluation should also be different. Media messages in the context of social campaigns require not only remembering the presented content, but also understanding the importance of behaviour that is being promoted. An effective message should engage the recipient and shape his consciousness, as it can significantly increase the impact of social campaign. Therefore, the need arises to acquire a knowledge of the relationship between media message, and the emergence, spread and durability of awareness concerning the behaviour promoted in the campaign. The main objective of the project is therefore to develop procedures to measure the effectiveness of media messages in social campaigns using triangulation of cognitive neuroscience and diagnostic survey methods.
Knowledge networks in the process of small business development
Financed by RID
The aim of the project is to analyse the impact of the knowledge network on the development directions of small companies. Here, three levels of network systems are considered: individual relationships, group participation and crowdsourcing. The business development and maturity is measured by the way of designing and implementing of market offers and related business models in a historical and current perspective, thus leaving apart the maturity in the context of time from foundation, number of employees or revenues changes. Both the market offers and the business models are described by their features such as innovation, geographic scope of the market and development opportunities. Due to specific economic circumstances, the analysis includes also the behaviours of small business in crisis (Covid-19 pandemia), when different types of knowledge networks are used. The analysis uses quantitative methods, based on professionally conducted surveys (CATI) and statistical analysis.
Financed by Erasmus+, 01.10.2020 – 30.09.2022
The main project objective is to enhance new service development practices by implementing digital tools supporting innovation process in HE teaching programs. The research objectives defined for the project are twofold. First one is to develop and implement a universal methodology for mapping available digital tools supporting new service development practices based on the recent and well-grounded theories of innovation process. The criteria developed will allow for tracking and analysing currently available and future digital tools in a field and thus will create a unique approach to analysis of changing digital environment for service innovation process management. The second objective includes development and implementation of the methodology to evaluate digital maturity of the innovation process in SMEs. It will be designed as a self-assessment tool for SMEs thus revealing the information on which digital tools and how they use. An online questionnaire will be designed and shared on the web-based platform as an interactive tool, serving as a benchmarking audit to be used directly by enterprises. The project is based on a collaboration of university and industry partners from Germany, Netherland, Belgium, Ireland and Denmark.
Lean Innovation For Micro Enterprises
Financed by Erasmus+, 01.10.2019 – 30.09.2021
Although SMEs are referred to as the backbone of Europe’s economy, it is really micro enterprises that sustain employment and have most growth potential. With innovation at the forefront of the drive for smart, sustainable and inclusive growth, it follows that innovation support and training should be focused on the micro sector.
Lean innovation offers an alternative route to innovation; a cost-effective, low-tech approach to generate value-maximizing products and services, thus helping small businesses grow in spite of their economic conditions.
• Formative Self Assessment Tool – online, interactive diagnostic tool which enables users to evaluate their current innovation capacity.
• Curriculum and Open Educational Resources (OERs)- set of learning objectives, training materials and case studies for entrepreneurship trainers and lecturers.
• Online Course. The OERs will be adapted into a series of short modules for use on computers, tablets or smartphones, for micro enterprises.